Clinical Trial Recruitment Feasibility: Androgenetic Alopecia Survey
A digital patient survey assessing the feasibility of identifying and engaging eligible men with hair loss for a clinical trial in Australia
Challenges
Identifying Potential Candidates
Needed to identify and qualify men with Androgenetic Alopecia near three pre-identified clinical trial sites in Brisbane, Sydney, and Melbourne.
Assessing Recruitment Feasibility
Limited insight into the feasibility of identifying potentially suitable and interested candidates through digital recruitment.
Understanding Participation Barriers
Limited understanding of factors influencing participation, including travel requirements, treatment preferences, and compensation.
Objectives & Endpoints
Candidate Identification
Assess the interest and potential eligibility of men with hair loss for hair-regrowth research.
Site Accessibility
Evaluate participants’ willingness to travel and acceptable travel time to clinical trial sites.
Participation Drivers & Barriers
Identify factors that motivate or deter participation, including travel requirements and compensation.
Our Approach
Targeted Digital Recruitment
Used Facebook and Instagram advertising to recruit men aged 18–59 experiencing hair loss within a 20 km radius of each clinical trial site.
Hair-Loss Classification
Used the Hamilton–Norwood Scale to classify the stage of male pattern hair loss among respondents.
Patient Qualification
Conducted an online survey to assess hair-loss status, research interest, eligibility, travel flexibility, and participation preferences.
Key Findings
Strong Interest in Hair Regrowth: 95% of respondents identified hair regrowth as a key motivation for participating in research.
Compensation Influences Participation: Travel reimbursement and compensation for time and effort emerged as both important barriers and motivators for participation.
Travel Is Manageable: Most respondents were willing to travel up to 1 hour to attend a clinical trial site.
Business Impact & Outcomes
Recruitment Feasibility Validated: Demonstrated that potentially eligible and interested men with hair loss can be identified through targeted online advertising.
Participation Drivers Identified: Highlighted the importance of travel requirements and compensation when designing the recruitment strategy.
Scalable Recruitment Potential: Results indicated that a longer campaign and increased advertising investment could support identification of a larger eligible candidate pool.
*Campaign Days Refers to the number of days between the first and last day of survey completions