Patient Recruitment & Interview Qualification: GIST
A digital recruitment study identifying and qualifying GIST patients and caregivers in the US for qualitative research
Challenges
Recruiting a Specific Population
Challenge in identifying GIST patients and caregivers meeting detailed eligibility criteria for qualitative interviews.
Reaching Diverse Participants
Needed to recruit participants across different treatment experiences and demographic backgrounds.
Interview Qualification
Screening to ensure participants were eligible, willing, and able to share their treatment experiences.
Objectives & Endpoints
Targeted Patient Recruitment
Identify eligible GIST patients and caregivers in the US for qualitative research.
Participant Qualification
Screen participants against disease, treatment, demographic, and caregiver involvement criteria.
Interview Readiness
Identify participants who passed screening and expressed interest in participating in interviews.
Our Approach
Digital Patient Recruitment
Conducted an online campaign in the US to identify potential GIST patients and caregivers.
Targeted Screening
Screened respondents against the study-specific eligibility criteria to identify qualified participants.
Interview Recruitment
Obtained consent and identified qualified participants interested in qualitative interviews for handover to the client.
Key Outcomes
Targeted Population Reached: Generated 349 survey completers, including 46 patients or caregivers who met the initial participant criteria.
Qualified Participants Identified: 19 participants passed screening, with 13 qualifying for interview.
Interview Interest Established: 9 qualified participants expressed interest in participating in interviews.
Business Impact & Outcomes
Successful Recruitment of a Niche Population: Demonstrated the ability to identify and qualify a hard-to-reach GIST patient and caregiver population through digital recruitment.
Interview-Ready Participant Pool: Provided the client with a pool of qualified and interested participants for subsequent qualitative research.
Raw Data Delivery: Delivered survey data and qualified participant information to support the client’s planned patient experience and communication strategy research.
*Campaign Days Refers to the number of days between the first and last day of survey completions