Digital Clinical Trial Recruitment: Venous Leg Ulcers
A 5-month digital recruitment campaign supporting patient recruitment for a venous leg ulcer clinical trial across multiple sites
Challenges
Reaching Potential Participants
Challenge in reaching patients with venous leg ulcers across multiple clinical trial sites through digital channels.
Generating Study Registrations
Needed to generate sufficient study registrations to support call-centre pre-screening and site referral.
Managing Site-Level Performance
Some sites experienced challenges processing referred patients, requiring adjustments to site-level advertising.
Objectives & Endpoints
Study Registration
Generate 250–280 study registrations through digital recruitment.
Multi-Site Recruitment
Support recruitment across 16 planned clinical trial sites in the US through geographically targeted advertising.
Campaign Optimization
Optimize digital channels, targeting, and media spend to maximize relevant traffic and registrations.
Our Approach
Regulatory & Patient-Facing Materials
Developed the EC/IRB document and patient-facing materials for CRO’s submission and approval.
Landing Page Development
Created landing-page wireframes and content incorporating study information, clinical site details, and the pre-screening questionnaire.
Geo-Targeted Campaign Optimization
Ran Meta and Google advertising with site-specific geographic targeting, continuously adjusting spend and site allocation based on campaign and referral performance.
Key Findings
Registration Target Exceeded: Generated 640 study registrations against a target of 250–280, more than doubling the planned volume.
High Digital Reach: Reached 1,000+ applicants and generated ~25,000 website visits over the 5-month campaign.
Strong Screening Performance: 1,020 patients completed the pre-screening questionnaire, with 586 passing the initial screening.
Business Impact & Outcomes
High-Volume Patient Acquisition: Generated a substantial pool of study registrations to support patient enrolment.
Adaptive Recruitment Strategy: Used site-level and campaign performance data to optimize advertising allocation and focus recruitment on active, higher-performing sites.
Efficient Digital Recruitment: Demonstrated the ability to scale patient acquisition through targeted digital channels for a specialized clinical trial population.