Patient Recruitment & Engagement: Stroke & Parkinson’s Disease
A targeted digital recruitment campaign identifying UK patients with Stroke and Parkinson’s for pharmaceutical video interview
Challenges
Highly Specific Patient Profiles
Challenge in identifying patients meeting specific disease, symptom, and prior-treatment criteria.
Patient Willingness & Capability
Patients needed to be comfortable sharing their lived experience on camera and able to participate in a video-recorded interview.
Limited Recruitment Pool
The combination of strict eligibility criteria and willingness to participate made identifying suitable patients challenging.
Objectives & Endpoints
Targeted Patient Identification
Identify 2 UK-based patients aged 18–80: one with Stroke and one with Parkinson’s, meeting defined clinical and treatment criteria.
Interview Readiness
Ensure patients could communicate their lived experience, discuss evolving goals, and participate in the interview, with carer support where required.
Consent & Handover
Secure patient consent for the pharmaceutical company to use interview materials for internal and external communications.
Our Approach
Targeted Digital Recruitment
Conducted an online survey targeting UK patients with Parkinson’s Disease and Stroke.
Patient Qualification
Qualified respondents based on disease, symptoms, treatment history, and willingness to participate in a video interview.
Consent-Based Handover
Obtained consent before securely transferring eligible patients’ contact details to the pharmaceutical partner for interview coordination.
Key Findings
Target Profiles Identified: Successfully identified patients matching the required Stroke and Parkinson’s profiles.
Rapid Recruitment: Both target patient profiles were identified within just 7 campaign days.
Interview-Ready Patients: Identified consenting patients willing and able to share their lived experiences through video interviews.
Business Impact & Outcomes
Rapid Access to Target Patients: Enabled the pharmaceutical partner to quickly identify highly specific patient profiles for video interviews.
Efficient Patient Recruitment: Demonstrated the value of targeted digital recruitment for hard-to-find patient populations.
Ready for Interview Coordination: Successfully transferred consenting patient contacts to the pharmaceutical partner for the next stage of the process.
*Campaign Days Refers to the number of days between the first and last day of survey completions